Metta Murdaya, Co-Founder of JUARA, a jamu-based skincare line, shares the secrets of this centuries-old tradition with a world that needs it more than ever.

Jamu – the inspiration for JUARA Skincare – is the herbal medicine and wellness tradition that Indonesians have used for centuries to keep body, mind, and spirit healthy and flourishing.

It includes herbal-infused cuisine, a tonic also referred to as “jamu,” and nutritional supplements. Best of all, in the jamu tradition joy, community engagement, and beauty are considered essential to wellness.

That means beauty rituals, community gatherings, and sensory engagement are all part of self-care and should be practiced regularly—not doled out occasionally as earned luxuries.