Founder and CEO Metta Murdaya

Metta Murdaya

"I'm on a mission to empower women to champion their natural beauty."

Award Winning Skincare

Entrepreneur, author and wellness advocate

A compelling speaker, Metta shares her insights on holistic wellness which focuses on the pursuit of wellness with the mindset of joy.

Born and raised in Jakarta, Metta infuses her experiences into her international endeavors, empowering others to thrive. She has served as the Chair of SEALA, an academy for heart-centric leaders in South and Southeast Asia. She also serves on the board of Mentari, a non-profit helping reintegrate survivors of sexual trafficking into society. JUARA also partners with Mentari on their trafficking prevention and education initiatives in Indonesia, as well as their wellness programs in the US.

She has led JUARA wellness retreats in Bali and the US, and is actively involved in the Global Wellness Institute's Aesthetic Health Initiative. This initiative explores the scientific connection between the physical body and mental and spiritual health, a philosophy also central to JUARA philosophy that views beauty rituals as precious moments of self-reflection, giving space to foster appreciation and gratitude towards ourselves.

In her personal life, Metta enthusiastically pursues singing, traveling, and lifelong learning. Amidst living between New York and Jakarta, she intentionally focuses on spending quality time with friends during travels around the world for work. These cherished moments reflect her belief in the value of strong relationships and shared experiences - also an important part of wellbeing.

"Strong relationships and shared experiences are an important part of wellbeing."

Metta Murdaya's significant impact on the wellness industry stems from her roles as a pioneering entrepreneur and engaging wellness authority. Her personal and cultural roots infuse her work, resulting in an approach that resonates globally with those valuing total wellbeing through mindful self-care, and is committed to sharing it through JUARA.

Jamu Lifestyle Book

In the JAMU LIFESTYLE: INDONESIAN HERBAL WELLNESS TRADITION, Metta Murdaya, Co-Founder of JUARA, a jamu-based skincare line, shares the secrets of this centuries-old tradition with a world that needs it more than ever.

Jamu – the inspiration for JUARA Skincare – is the herbal medicine and wellness tradition that Indonesians have used for centuries to keep body, mind, and spirit healthy and flourishing.

Content includes plenty of easy to make and full-on Jamu inspired recipes, how tos for an at-home spa, stories of Jamu makers, and more. Beautiful photography makes award winning book the perfect gift, coffee table book, or an easy-to-read treat for yourself.

Must Have

Community Involvement

Metta is actively involved in the Global Wellness Institute's Aesthetic Health Initiative. This initiative explores the scientific connection between the physical body and mental and spiritual health.

The philosophy is also central to JUARA philosophy that views beauty rituals as precious moments of self-reflection, giving space to foster appreciation and gratitude towards ourselves.

She also serves on the board of Mentari, a non-profit helping reintegrate survivors of sexual trafficking into society.

Wellness Trends 2023

Jamu inspired wellness

Her life philosophy is not just about existing but fully savoring and relishing life's experiences.

Informed by her Jamu-inspired wellness perspective, she encourages practices of self-awareness and mindfulness through talks and leading wellness retreats in Bali and in the US.

She guides us to discern which ingredients, beliefs, and social connections contribute positively to our lives, empowering us to make informed choices.

Key Ingredients

Champion your natural beauty

We've curated a range of luxury natural performance skincare that nourish, protect, and enhance your skin's natural beauty.

Must Have

Altruism

Stop Human Trafficking. Juara is in proud partnership with Mentari to empower women to live a safe life where they can be the champion of their future.

Support Mentari

Champion your beauty

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