JUARA started as an exploration of three friends in a small apartment in NYC, trying to find a way to feel better in our everyday lives, and is now a wellness brand carried internationally, sharing the same message of finding joy in daily rituals.

CEO & Co-Founder

Metta Murdaya

Origin Story: Championing Natural Beauty

Metta Murdaya is from Indonesia and has grown up in Jakarta, San Francisco, and NYC. As a global citizen, she has experienced burnout from living a high-achievement lifestyle in her youth, which propelled her to start a skincare line based on her heritage of self-care and holistic healing. She believed that finding ways to stay balanced and happy is a better life approach to maintaining physical and mental health than waiting until total overwhelm, and found a simple way to do that in her backyard - in the Indonesian tradition of Jamu. And with close friends Yoshiko Roth-Hidalgo and Jill Sung, JUARA was born.

Yoshiko Roth-Hidalgo

A nutrition specialist with a lifelong affinity for skincare products, draws her inspiration from her father, a chemist.

Her passion for crafting healthy and effective skincare solutions led her to explore the delicate balance between science and nature. Emphasizing the importance of enjoyability alongside efficacy, Yoshiko firmly believes that all formulations should offer a delightful and enriching experience for users.

This unique perspective has shaped her approach to skincare, resulting in innovative products that nourish the skin while captivating the senses.

Jill Sung

Jill, a Harvard-educated doctor and advocate of clean eating, seamlessly merges her passion for a nutrient-dense diet with Juara Skincare.

JUARA, inspired by Indonesian beauty traditions and natural ingredients, benefits from Jill's expertise in Western science, creating a unique and effective fusion of cultures.

Her influence on the formulation process has led to skincare products that not only address external needs but also nourish the skin from within, promoting overall wellness and radiance.

With Jill's contributions, JUARA Skincare stands as a trailblazer, offering transformative and culturally-inspired products that celebrate the synergy between inner vitality and outer beauty.

At JUARA, we prioritise the pursuit of wellness infused with a sense of joy. We believe that achieving balance results in radiant, glowing, healthy skin. This perspective showcases our belief that "self-care" is more than just a surface routine; it's a fundamental aspect of comprehensive well-being.