JUARA started as an exploration of three friends in a small apartment in NYC, trying to find a way to feel better in our everyday lives, and is now a wellness brand carried internationally, sharing the same message of finding joy in daily rituals.
CEO & Co-Founder
Metta Murdaya, an entrepreneur, author, and wellness advocate, gracefully weaves multiple roles into a meaningful journey. As the founder of JUARA, she masterfully blends Indonesian beauty rituals with modern skincare science to cultivate holistic wellness. Her award-winning book, "Jamu Lifestyle," warmly immerses readers in Indonesia's rich wellness traditions.
As a wellness speaker, Metta champions the pursuit of wellness with a joyful mindset. Guiding JUARA wellness retreats in Bali and the US, she actively contributes to the Global Wellness Institute's Aesthetic Health Initiative, delving into the intricate connections between the body, mind, and spirit.
Born in Jakarta, Metta infuses her international pursuits with a deep sense of purpose, empowering individuals to thrive. Committed to societal betterment, she serves on the board of Mentari, collaborating with JUARA for trafficking prevention and education initiatives in Indonesia, as well as wellness programs in the US.
Origin Story: Championing Natural Beauty
Metta Murdaya is from Indonesia and has grown up in Jakarta, San Francisco, and NYC. As a global citizen, she has experienced burnout from living a high-achievement lifestyle in her youth, which propelled her to start a skincare line based on her heritage of self-care and holistic healing. She believed that finding ways to stay balanced and happy is a better life approach to maintaining physical and mental health than waiting until total overwhelm, and found a simple way to do that in her backyard - in the Indonesian tradition of Jamu. And with close friends Yoshiko Roth-Hidalgo and Jill Sung, JUARA was born.