Discover the joy of JUARA
The essence of Indonesia's ancient healing traditions and its joyful daily rituals inspire us to champion our wellbeing.
"Juara" means "Winner" or "Champion" in Indonesian. Our mission is to help you become the champion of your own natural beauty and wellness.
Community Wellness
Social wellness is a key to wellbeing. We have 17,000 islands, 275 million people and over 700 living languages. Yet we are a tribal culture that believes in family bonds across generations, sharing experiences together. Diversity is our heritage, community is our heart, and making you feel happy in your bodies is our mission at JUARA.
About Our Founders - Metta Murdaya
JUARA started as an exploration of three friends, Metta Murdaya, Yoshiko Roth-Hidalgo & Jill Sung, in a small apartment in NYC, trying to find a way to feel better in our everyday lives, and is now a wellness brand carried internationally, sharing the same message of finding joy in daily rituals.We believe true holistic wellness is about more than just results; it's about how you feel on the journey as you prioritize mental, emotional, and spiritual well-being.
By fostering a joyful mindset and creating social connections, we help you turn healthy practices into daily rituals of pleasure.The Jamu heritage believes that nourishing both body and soul should always be approached with positive intentions to spark joyfulness from within. Our products are crafted to be as effective as they are pleasurable to be the daily wellness rituals that guide you towards a healthier, happier life. Being well begins with investing in ourselves, and JUARA is the ultimate self-care habit you’ll be reluctant to break.
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Altruism
Stop Human Trafficking. JUARA is in proud partnership with Mentari to empower women to live a safe life where they can be the champion of their future.
