Why - Does Rice Deserves a Spot in Your Wellness Ritual

For many of us, rice is comfort food. It’s warm, grounding, and nourishing. But rice is so much more than what's on your dinner plate in Indonesian tradition—and jamu beauty rituals passed down for generations. It’s a skincare staple, a hair-care hero, and a quiet powerhouse packed with nutrients that help your skin glow and feel good

The Jamu Connection: Ancient Beauty Wisdom, Modern Skincare

In Indonesia, jamu is a way of life—a centuries-old practice of herbal wellness rooted in balance, harmony, and self-care. And rice? It’s everywhere in jamu beauty recipes. Women would soak rice in water, ferment it slightly, and use the milky liquid to soften skin, soothe irritation, and brighten their complexions.

It’s no surprise we chose rice as a star ingredient in our JUARA Rice Facial Cleanser—it reflects everything we love: gentle, effective, and grounded in tradition.

Why Rice is So Good for Your Skin

Here’s what makes rice (especially rice bran and rice water) such a gem in your skincare ritual:

Antioxidant-rich

Rice bran contains Vitamin E, ferulic acid, and oryzanol, which help protect against environmental damage and signs of aging.

Hydrating + Soothing

Rice starch and water help calm redness and replenish moisture—perfect for sensitive or reactive skin types.

Gently brightening

Natural enzymes and amino acids in rice help smooth texture and even out skin tone over time, giving you that quiet, lit-from-within glow.

Not Just for Your Face… Rice is a Haircare Hero Too

In Indonesia, it’s common to use rice water as a natural hair rinse. It's packed with amino acids, inositol, and B vitamins that:

  • Strengthen strands

  • Add shine

  • Support healthy scalp function

  • Even help reduce breakage over time

DIY Tip: Make Your Own Rice Water Hair Rinse

 

  1. Rinse ½ cup of uncooked white or brown rice to remove impurities.

  2. Soak the rice in 2–3 cups of water for at least 30 minutes (or overnight for a fermented version).

  3. Strain and pour the rice water into a bottle.

  4. After shampooing, pour it through your hair, massage into the scalp, and let it sit for 5–10 minutes.

  5. Rinse thoroughly. Use 1–2x per week for soft, silky results.

Bonus tip: Store extra in the fridge and use within a week.

The JUARA Way: Modern Rituals Rooted in Tradition

Our Rice Facial Cleanser brings these traditional rice benefits into a luxurious, gentle cream-to-foam formula that removes makeup and impurities without stripping your skin. It's like a daily dose of calm and clarity for your complexion.

If you’ve ever felt your skin get tight after washing—this is your upgrade. Creamy, calming, and infused with the gentle power of jamu ingredients, it leaves skin feeling soft, not squeaky.

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